Puglia is the heel of the boot, known for its vast but not hugely diverse viticulture. Much of its wine, more than half, is produced in bulk, for blending with wines from other parts of Italy, or basic table wine. There are a number of DOCs, and a handful of DOCGs but the problem is that it is largely dependent on two major grape varieties: Primitivo and Negroamaro. However, the popularity of the former seems to go from strength to strength. Primitivo, despite lacking the refinement needed for top quality wines, has the components of rich fruit, lowish acidity and soft tannins which has great appeal and instant likability. It is also a very generous variety, so it be produced quite cheaply, therefore, offers pretty good value for money.